Keep Your Advocates Advocating!
There’s an important difference between a client and an advocate. Advocates do more than simply buy from you. Advocates are engaged customers who demonstrate their vendor allegiance through such activities as spreading positive word of mouth, recruiting new prospects and helping their vendors improve. How can a firm nurture trust to help sustain these important advocate behaviors?
Content: Article | Author: Jill Griffin | Subjects: Customer Related, Marketing / Sales
Twelve Laws of Loyalty – Proven Principles for Turning Non-Customers Into Loyal Advocates
Principles for turning non-customers into loyal advocates, by the author of Customer Loyalty: How to Earn It, How to Keep It.
Content: Article | Author: Jill Griffin | Source: “CEO Refresher” | Subjects: Customer Related, Management