Jim Collins: How to Thrive in 2009

As part of our 30th-anniversary issue, Inc. asked Jim Collins, author of Good to Great and Built to Last, what we might expect in the next 30 years. His answer: uncertainty, chaos, turbulence, and risk. In other words, it’s not a bad time to be an entrepreneur.

Jim Collins

The best corporate leaders never point out the window to blame external conditions; they look in the mirror and say, “We are responsible for our results!” Those who take personal credit for good times but blame external events in bad times simply do not deserve to lead our institutions. No law of nature dictates that a great institution must inevitably fall, at least not within … [ Read more ]

Aligning Action and Values

“Executives spend too much time drafting, wordsmithing, and redrafting vision statements, mission statements, values statements, purpose statements, aspiration statements, and so on. They spend nowhere near enough time trying to align their organizations with the values and visions already in place.”

Head and Shoulders Above the Rest

In doing research for their book Built to Last, Jim Collins and Jerry Porras had to toss out old frameworks and build new ones, sometimes from the ground up. It took six years. But it was worth every minute. Here are a dozen common myths that were shattered during the course of their research.

Best Beats First

“There are a few exceptional cases where being first virtually guarantees a sustainable advantage; they generally fall into three categories. First, if you can lock up ironclad patent protection, then you’re set for years. Second, if you have a proprietary industry standard, such as MS-DOS, you can hold a dominant position despite the presence of better solutions. Third, if customers find it too much of … [ Read more ]

Good to Great

Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here’s how you can do it too.