“Writing the Book” on Your Market Creates a Competitive Selling Advantage
Here’s a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports…and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn’t have to.
Content: Article | Author: Jim McBurney | Source: MarketingProfs | Subjects: Management, Marketing / Sales