Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world’s 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment … [ Read more ]
Content: Book | Author: Jim Stengel | Subject: Marketing / Sales
The Case for the Brand Ideal
Behind many a successful product, there’s a sharply focused intention to improve lives.
Content: Case Study | Author: Jim Stengel | Source: strategy+business | Subject: Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)