Mastering Unforeseeable Uncertainty in Startup Companies: an Empirical Study
Even the unforeseeable can be prepared for if you have the right tools. Start-ups are often faced with the unknown, when traditional methods cannot help them. But there are two options for managers of young companies such situations. So how to choose which method is most appropriate? Authors Sommer, Loch and Dong look at a sample of 62 start-up companies in Shanghai to shed light … [ Read more ]
Content: Article | Authors: Christoph Loch, Jing Dong, Svenja Sommer | Source: INSEAD Knowledge | Subjects: Entrepreneurship, Strategy