When It Comes to Analytics, Are You Doing Enough?
Let’s talk about the different types of analytics and common places to start with them. I believe the number one reason marketing teams aren’t as data-driven as they should be is because data is intimidating. However, knowledge trumps intimidation. The more you know, the more comfortable you will be to put on that analyst hat.
Content: Article | Author: Joanna Lord | Source: SEOmoz.org | Subjects: IT / Technology / E-Business, Marketing / Sales