Spacedisk, Inc: Marketing a Global Distributed Application Platform on the Internet
The fast paced Internet environment provides opportunities to those nimble firms that are capable of revising their business model in real time. Professors Jochen Wirtz and Jill Klein present the case of Spacedisk, Inc. in an effort to demonstrate the power of adaptability and collaboration in e-space.
Content: Case Study | Authors: Jill Klein, Jochen Wirtz | Source: INSEAD | Subjects: Marketing / Sales, Strategy | Company: Spacedisk Inc.