Understanding Conjoint Analysis in 15 Minutes
“Conjoint analysis is a popular marketing technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.
The basics of conjoint analysis are not hard to understand. I’ll attempt to acquaint you with these basics in … [ Read more ]
Content: Article | Author: Joe Curry | Sources: Quirk’s Marketing Research Review, Sawtooth Technologies | Subject: Market Research