Brand-Building: The Limits of Engagement
Suppose you learned that most of your brand’s buyers are switchers… that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that’s a typical pattern for many grocery brands, for example.
You’re probably thinking, Can this really be true? Isn’t marketing about building engagement to create and then “lock in” super-valuable customers? … [ Read more ]
Content: Article | Author: Joel Rubinson | Source: MarketingProfs | Subject: Marketing / Sales