Do Consumers “Get” Your Brand?

It’s not enough for organizations to communicate a brand identity. They must align it externally in the marketplace and internally in the workplace.

Understanding the Nature of Talent

Managers must distinguish what’s innate in their employees (talent) from what can be changed or acquired (knowledge and skills).

John H. Fleming and Jim Asplund

In hiring and managing individual employees, it’s important to understand what is difficult to change (talent) and what is more easily changed or acquired (knowledge and skills). Once you hire someone, you are largely stuck with their talents, whereas you can still impart new skills and knowledge. Without a clear understanding of these two different aspects of ability, you will have an incomplete picture of … [ Read more ]

Five New Rules for Management

“In the process of working with some of the best run companies in the world, we have learned a great deal about how the world’s finest organizations unleash the power of their human systems and how the worst fail to do so. Though the specific ways that the HumanSigma [management] model may be implemented in your company may vary, the underlying philosophy can be boiled … [ Read more ]

Is That a Neuromarketer in Your Brain?

An expert on customers explains why appealing to simple human emotion beats neuromarketing in the race to revenue. And he has the pictures to prove it.