John Foley
[In sales] we talk about acquisition, penetration and retention. I don’t know about you, but I don’t want to be acquired. I certainly don’t want to be penetrated, and I don’t want to be retained. When you think about the language we use—targeting an audience, launching a campaign, capturing a market—what does that have to do with relationships?
Content: Quotation | Author: John Foley | Source: Chief Executive | Subjects: Customer Related, Marketing / Sales