Building a World-Class Pricing Capability: Where Does Your Company Stack Up?
Monitor recently conducted a benchmarking study of more than 200 companies. The study sought to measure the impact of pricing strategy and pricing execution on profitability and revenue growth. The results provide compelling evidence that the ability to manage pricing strategically can be a source of competitive advantage that drives superior financial performance.
Content: Article | Author: John Hogan | Source: Monitor Group | Subject: Pricing