Design and Marketing of New Products
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book … offers a managerial focus – with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives … integrates marketing, R&D, production engineering, and financial … [ Read more ]
Content: Book | Authors: Glen L. Urban, John R. Hauser | Subject: Marketing / Sales