Beating the Odds in Market Entry
How to avoid the cognitive biases that undermine market entry decisions.
Content: Article | Authors: Dan P. Lovallo, John T. Horn, S. Patrick Viguerie | Source: McKinsey Quarterly | Subjects: Management, Strategy
Learning to Let Go: Making Better Exit Decisions
Although canceling a project or exiting a business may often be regarded as a sign of failure, such moves are really a perfectly normal part of the creative-destruction process. Companies need to realize that in this way they can free up their resources and improve their ability to embrace new market opportunities.
By neutralizing the psychological biases that make it harder for executives to evaluate struggling … [ Read more ]
Content: Article | Authors: Dan P. Lovallo, John T. Horn, S. Patrick Viguerie | Source: McKinsey Quarterly | Subjects: Management, Strategy