The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
This engaging primer contends that all marketing campaigns can be boiled down to five basic strategies, a typology distilled from the authors’ experience as marketing executives at Microsoft and as venture capitalists. The “plays,” schematized with football diagrams, are: the “drag race,” in which your product squares off against a single competitor in an attention-getting battle for market dominance; the “platform play” (Microsoft’s forté), in … [ Read more ]
Content: Book | Authors: John Zagula, Richard Tong | Subject: Marketing / Sales