The Invisible Advantage
Measuring and managing your company’s intangible assets can lead to a clearer view of corporate value.
Content: Article | Authors: Jon Low, Pam Cohen Kalafut | Source: Optimize Magazine | Subjects: Best Practices, Management
Intangibles Impact on IPO Success (research findings)
A recent study of US IPOs from 1986 through early 2000, conducted by Cap Gemini Ernst & Young, found that “new economy” firms that promoted the use of non-financial measures did worse when evaluated by those same measures. This compounds their well-documented failure to provide meaningful financial returns and confirms the importance of identifying, measuring, and disclosing appropriate intangible value drivers.
Furthermore, the study found that … [ Read more ]
Content: Article | Author: Jon Low | Source: CGE&Y Center for Business Innovation (CBI) | Subjects: Accounting, Finance | Industry: Investment Banking