Jonathan Bond and Richard Kirshenbaum
Consumers are like roaches. We spray them with marketing, and for a time it works. Then, inevitably, they develop an immunity, a resistance.
Content: Quotation | Authors: Jonathan Bond, Richard Kirshenbaum | Source: The Economist | Subject: Marketing / Sales
Under the Radar – Talking to Today’s Cynical Consumer
Content: Book | Authors: Jonathan Bond, Richard Kirshenbaum | Subjects: Advertising, Marketing / Sales | Industry: Advertising