Jony Ive
The difference between an idea and a product is that you’ve solved the problems. When someone says to me, “Well, you can’t do this for these reasons,” all it means is that there are problems to be solved. If they can be solved, the idea transitions into becoming a thing. If they can’t, it remains an idea.
Content: Quotation | Author: Jony Ive | Source: McKinsey Quarterly | Subjects: Entrepreneurship, Innovation
Jony Ive
A lot of mistakes are made when you frame a problem, because you could already be dismissing 60 percent, 70 percent of the potential ideas.
Content: Quotation | Author: Jony Ive | Source: McKinsey Quarterly | Subject: Management