Social Networking: The Corporate Value Proposition
Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest manifestation of this difficulty. Why is it so hard to determine the business value of social networks? This article explores the slippery slope of coming up with a useful ‘social media ROI’ and offers new ways to understand social networking’s value … [ Read more ]
Content: Article | Authors: Joseph Sexsmith, Robert Angel | Source: Ivey Business Journal | Subject: Marketing / Sales