Josh Reeves
Every branding process will automatically have two parts: The internal, employee-facing component, and the external, public or customer-facing component. Both need to be taken into account throughout planning and execution. They are two sides of the same coin, and while they require different approaches, they’ll intimately impact one another’s success — and it’s a delicate balance.
Content: Quotation | Author: Josh Reeves | Source: First Round Review | Subjects: Brand, Marketing / Sales