To Get Better Customer Data, Build Feedback Loops into Your Products
Thanks to the increasing availability of AI, including machine learning algorithms, deliberately creating customer data feedback loops is now possible for most products and services. This means that as a firm gathers more customer data, it can feed that data into machine learning algorithms to improve its product or service, thereby attracting more customers, generating even more customer data. For some products, it is easy; … [ Read more ]
Content: Article | Authors: Andrei Hagiu, Julian Wright | Source: Harvard Business Review | Subject: Customer Related