What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack
Since leaving YouTube in 2009, Julie Supan has become one of the most sought-after branding experts in Silicon Valley, helping companies like Dropbox, Airbnb and Thumbtack craft their positioning prior to launch. Her first step? Identifying their target user—the high-expectation customer. In this exclusive interview, she explains who that is, how to find them, and why every startup needs to ditch generic platitudes and start … [ Read more ]
Content: Article | Author: Julie Supan | Source: First Round Review | Subjects: Brand, Marketing / Sales