Three Powerful Ways to Measure the Impact of Your Email Marketing
Email campaign process metrics such as delivery, open, and click-through rates have their place, but if you don’t look beyond them… you’ll miss the true impact of your marketing—and opportunities for improvement.
Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales
Five Ways to Minimize Email List Unsubscribes
A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don’t take them personally. Then, take these five steps to mitigate unsubscribes.
Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subject: Marketing / Sales
Measuring What Matters in Email Marketing, Part 2
There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches along with appropriate measures and usable insights for each.
Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subject: Marketing / Sales