Adrian Slywotzky, Karl Weber
It’s a funny thing about demand: There’s often a huge gap between what people buy and what they truly want and need. That gap is revealed by the Hassle Map—and that gap is where the opportunity to create huge new demand is hiding. There are various kinds of Hassle Maps. Some Hassle Maps are lists of the steps involved in a process, often including … [ Read more ]
Content: Quotation | Authors: Adrian J. Slywotzky, Karl Weber | Source: ChangeThis | Subjects: Management, Market Research, Marketing / Sales
The Art of Hassle Map Thinking
Let’s face it: All too often, life is a succession of hassles. There’s an endless array of frustrations, inconveniences, complications, disappointments, and potential disasters lurking in most of our daily experiences. Even very good products and services (we’ll call them simply “products” for simplicity’s sake) have their weaknesses and drawbacks. My new smartphone sometimes drops my calls; my favorite hotel chain sometimes loses my reservation; … [ Read more ]
Content: Article | Authors: Adrian J. Slywotzky, Karl Weber | Source: ChangeThis | Subjects: Management, Market Research, Marketing / Sales
How to Grow When Markets Don’t
In this shrewdly titled volume for today’s tough economy, global strategy consultants Slywotsky (The Art of Profitability) and Wise analyze companies in mature markets that have managed to achieve significant growth without venturing outside their industry, manipulating their financial statements or acquiring dot-coms. Their chief insight is that established companies with experience in their field have, aside from their core business, a wealth of hidden … [ Read more ]
Content: Book | Authors: Adrian J. Slywotzky, Karl Weber, Richard Wise | Subject: Strategy
Double-Digit Growth in No-Growth Times
It’s every company’s goal — but it’s one that few manage to achieve. Here are strategies and tactics to make your company grow again, drawn from in-depth research on companies that have been registering double-digit growth for years. Tired of cutting costs and downsizing dreams? This is your wake-up call.
Content: Article | Authors: Adrian J. Slywotzky, Karl Weber, Richard Wise | Source: Fast Company | Subject: Management