Kicking the Sales Promotion Habit
Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.
Content: Article | Authors: David Ganiear, Karla Martin | Source: strategy+business | Subject: Marketing / Sales
The Secrets to Successful Strategy Execution
The article details the latest insights on what changes organizations can take to have the greatest impact on executing their strategies to achieve results. The HBR article demonstrates the importance of decision rights and information flow in driving effectiveness and how enterprises succeed or fail at execution depending on whether they focus on these power drivers or, instead, focus solely on “structural reorganization.”
Content: Article | Authors: Elizabeth Powers, Gary L. Neilson, Karla Martin | Source: Harvard Business Review | Subjects: Organizational Behavior, Strategy