The race for new e-business models (Allianz)
The case of Allianz Group’s drive to break away from the competition illustrates the positive impact inter-firm competition can have on overall firm strategy.
Note: This is an edited excerpt of a case study written by the Allianz Management Institute with Christoph Lechner, Karolin Marx and Günter Müller-Stewens of the University of St. Gallen. It was originally intended for classroom discussion but in this form, … [ Read more ]
Content: Case Study | Authors: Christoph Lechner, Günter Müller-Stewens, Karolin Marx | Source: European Business Forum (EBF) | Subjects: Industry Specific, IT / Technology / E-Business | Industry: Insurance