Six Tactics to Get Better Results From AI
In this Nano Tool for Leaders, learn how to create more effective AI prompts using insights from Wharton research.
Content: Article | Authors: Ethan Mollick, Kartik Hosanagar, Prasanna Tambe, Stefano Puntoni | Source: Knowledge@Wharton | Subjects: IT / Technology / E-Business, Productivity / Work Tips
‘Recommended for You’: How Well Does Personalized Marketing Work?
Anyone who shops regularly online has encountered recommender systems that point out one or two other products or pieces of content we might like, based on past purchases or other behavior. In two new papers, Wharton operations, information and decisions professor Kartik Hosanagar examined when recommender systems work well, and when they don’t, and whether certain types of products tend to do particularly well … [ Read more ]
Content: Multimedia Content | Author: Kartik Hosanagar | Source: Knowledge@Wharton | Subject: Marketing / Sales
‘Reinforcing the Blockbuster Nature of Media’: The Impact of Online Recommenders
Online retailers may be shooting themselves in the tail — the long tail, that is, according to Kartik Hosanagar, Wharton professor of operations and information management, and Dan Fleder, a Wharton doctoral candidate, in new research on the “recommenders” that many of these retailers use on their websites. Recommenders — perhaps the best known is Amazon’s — tend to drive consumers to concentrate their purchases … [ Read more ]
Content: Article | Authors: Dan Fleder, Kartik Hosanagar | Source: Knowledge@Wharton | Subject: Marketing / Sales