Keith Sawyer
As Keith Sawyer demonstrates in Group Genius, his influential book on creativity, the process of brainstorming, at least as it’s been practiced since its creation in the 1950s by advertising icon Alex Osborn (the “O” in the Madison Avenue firm of BBDO), has been a better marketing success than business tool. “Brainstorming is the most popular creativity technique of all time,” Sawyer argues. “There’s just … [ Read more ]
Content: Quotation | Author: Keith Sawyer | Source: Leader to Leader | Subject: Creativity