Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
At First Round, we get asked all the time how companies can capture mindshare and customer fascination when they have hardly any resources to throw at it. Well, Kenneth Lin’s company Credit Karma did exactly that to create a company now worth over $3 billion, and he broke down how for the audience at our last CEO Summit. In this piece, we share his answers … [ Read more ]
Content: Case Study | Author: Kenneth Lin | Source: First Round Review | Subject: Marketing / Sales