How to Give a Great Presentation: Timeless Advice from a Legendary Adman, 1981
Writing That Works: How to Communicate Effectively In Business by former Ogilvy & Mather CEO Kenneth Roman and legendary adman Joel Raphaelson offers some timelessly practical tips on the art, science, and psychology of successful communication.
Content: Article | Authors: Joel Raphaelson, Kenneth Roman, Maria Popova | Source: Brain Pickings | Subject: Personal Development
The House That Ogilvy Built
The legendary advertising innovator David Ogilvy created an enduring organization using culture, integrity, and charm.
Content: Article | Author: Kenneth Roman | Source: strategy+business | Subjects: History, People
How to Advertise: Building Brands and Business in the New Marketing World
This third edition of a classic aimed at generalist users and creators of advertising services is written in the tradition of David Ogilvy’s Confessions of an Advertising Man. The authors (Kenneth Roman is former chairman and CEO of Ogilvy & Mather Worldwide; Jane Maas is chairman emeritus of Earle Palmer Brown; Martin Nisenholtz is CEO of New York Times Digital) acknowledge their debt to David … [ Read more ]
Content: Book | Authors: Jane Maas, Kenneth Roman, Martin Nisenholtz | Subjects: Advertising, Marketing / Sales