12 Words You Need to Delete From Your Resume Right Now

According to a recent study, recruiters spend an average of 6.2 seconds looking at an individual resume. Working with that kind of attention span and operating with limited space, resume writers need to make every word count. With this in mind, it might be time to a take a critical look at your resume or CV (or even your LinkedIn profile) and root out terms … [ Read more ]

8 Trigger Points of Brand Perception Studies

When marketing researchers explore brand perception, we tend to focus on eight primary areas. These qualitative markers go beyond the typical gauges of brand awareness to encompass how consumers feel about a brand, how they respond to it, talk about it, and interact with it. Let’s define the eight areas perception studies cover and take a deeper look at each.

5 Essential Characteristics Of The Entrepreneurial Mind

What qualities or ways of thinking characterize the entrepreneurial mind, and can this type of innovative thinking be cultivated in others? Let’s explore some of hallmarks of entrepreneurial thinking to better understand how it works and how we can challenge and adapt our own thinking to achieve better results.