Enduring Ideas: The Business System
In this interactive presentation—one in a series of multimedia frameworks—McKinsey alumnus Kevin Coyne describes how companies can use the business system to evaluate their choices at each stage in the process of creating and delivering products. Aligning conduct at every step with the company’s value proposition creates a truly integrated business strategy.
Content: Article | Author: Kevin Coyne | Source: McKinsey Quarterly | Subjects: Management, Strategy
Enduring ideas: The GE–McKinsey nine-box matrix
In this narrated animation—one in a series of interactive presentations—a former leader of McKinsey’s strategy practice explains the thinking behind the GE–McKinsey nine-box matrix, a framework that helps multibusiness corporations allocate resources across divisions. Developed in the early 1970s, the matrix rates the prospects of each unit by two factors: its competitive strength within an industry (the horizontal axis) and the attractiveness of the industry … [ Read more ]
Content: Article | Author: Kevin Coyne | Source: McKinsey Quarterly | Subject: Strategy