Facing the China Challenge: Using an Intellectual Property Strategy to Capture Global Advantage
China is on the CEO’s agenda of virtually every global company, with a powerful concern – Intellectual Property (IP) – increasingly capturing top attention. Large sums of money and future strategic positions are at stake amidst a jungle of IP issues in China. Leading companies pursue three key IP objectives in China: defending and monetizing IP rights, influencing and monitoring the development of key standards, … [ Read more ]
Content: Article | Authors: David Michael, Kevin Rivette | Source: Boston Consulting Group (BCG) | Subject: International – China
Protecting Trade Secrets in China
How CEOs must build intellectual property strategies.
Content: Article | Authors: David Michael, Kevin Rivette | Source: Chief Executive | Subjects: International – China, Legal