Kieran Conboy, Eoin Whelan, Seán Morris
Senior managers may feel that crafting a story around the data is a pointless and laborious effort—that the facts alone are enough to initiate the desired change. Unfortunately, this opinion is based on the flawed notion that business decisions are solely based on logic and reason. A multitude of experiments from the field of behavioural economics clearly prove that emotion, not rational thinking, is what … [ Read more ]
Content: Quotation | Authors: Eoin Whelan, Kieran Conboy, Seán Morris | Source: Ivey Business Journal | Subject: Storytelling