Kintan Brahmbhatt
No one would argue with the advice that one should listen to their customers. But when and where can be harder to determine, because ultimately you’re trying to intercept key moments that illustrate human behavior. Once you do, your goal is to conform to it or change it.
Content: Quotation | Author: Kintan Brahmbhatt | Source: First Round Review | Subject: Customer Related
Amazon’s Friction-Killing Tactics To Make Products More Seamless
Friction is anything that gets in the way of a customer and a task. Put another way, it’s any obstacle that prevents a user from trying or using a product or service. In this exclusive interview, Kintan Brahmbhatt takes us through how to detect and anticipate points of friction through monitoring steps in a customer’s journey with your product. He shares the three stages of … [ Read more ]
Content: Thought Leader | Author: Kintan Brahmbhatt | Source: First Round Review | Subject: Customer Related | Company: Amazon.com Inc.