Incentives: 5 Cardinal Rules, 10 Great Ideas

Any incentive will cost the company something, so make sure that whatever incentive you use actually causes prospective customers to take the next step in their buying process.

Escaping the Metrics Pit

CEOs are a restless bunch. They’re tired of hearing how difficult it is to get marketing ROI data. They are really sick of complaints that sales is not cooperating, and that IT says it has more important things to do. Here’s how to make them calm down.