Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
Mortensen (Maximum Influence) draws on Howard Gardner’s research on multiple forms of intelligence and Daniel Goleman’s Emotional Intelligence to introduce his concept of PQ—the specialized intelligence required for the art of persuasion. While the book is primarily geared toward marketing and sales professionals, the author argues that the inability to command influence is a universal personal and professional dilemma; he makes a compelling case that … [ Read more ]
Content: Book | Author: Kurt Mortensen | Subject: Personal Development