Celia Huber, Sebastian Leape, Larissa Mark, Bruce Simpson
Organizations that define their purpose and use it to guide their activities see a clear upside in improving company reputation, alerting management to risks early, establishing the organization as a leader in raising industry standards, and enhancing business performance.
Content: Quotation | Authors: Bruce Simpson, Celia Huber, Larissa Mark, Sebastian Leape | Source: McKinsey Quarterly | Subjects: Management, Organizational Behavior