Larry Ackerman

The myth of personal freedom—the idea that you are at liberty to pick whatever path in life you want—is the unspoken agony of the modern person. It ignores the fact that life has order, and that order bears heavily upon your choices—on what makes sense to do with the time you have.

Branding for Integrity – Going Beyond Ethics

It can be safely said that most organizations that think they have a branding problem really have an integrity problem – only they don’t know it.

Branding through integrity means addressing all three parts of the integrity question head on:
1. Are we being honest?
2. Are we demonstrating organization soundness?
3. Are we telling the “whole” story?

As important as it is to answer … [ Read more ]