Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. “Brand Real” is a business strategy guide … [ Read more ]
Content: Book | Author: Laurence Vincent | Subject: Marketing / Sales