The Three Cs of Successful Positioning
There’s no easy, “paint-by-numbers” way to create an effective marketing position. But there is a method to take you through the positioning process to the desired result. Throughout the process, success depends on gaining a thorough understanding of the three Cs-your Customer, your Competition, and your Channel. But what information do you need, and what’s the best way to find it? This series of articles … [ Read more ]
Content: Article | Author: Lawson Abinanti | Source: TechnologyEvaluation.com | Subject: Marketing / Sales
Getting Management to Buy-in on Positioning
When members of your executive management team communicate with key market influencers, are they delivering the right message? Or are they winging it? Are your product people muttering that management doesn’t listen to them—or worse? Ouch!
Did I hit a sensitive nerve? If the message that key influencers hear from top management is different from the one going out to the rest of your marketing … [ Read more ]
Content: Article | Author: Lawson Abinanti | Source: TechnologyEvaluation.com | Subject: Marketing / Sales