Pricing and Positioning for Entrepreneurial Marketers
According to Wharton marketing professor Leonard M. Lodish, “positioning and pricing are the most important entrepreneurial marketing decisions that you can make … Before you go out and raise a lot of money, before you invest in research and development, before you start spending serious money, you must find out if there is a demand for your product and whether or not you can price … [ Read more ]
Content: Article | Author: Leonard M. Lodish | Source: Knowledge@Wharton | Subjects: Entrepreneurship, Marketing / Sales
Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course
Content: Book | Authors: Amy Kallianpur, Howard Lee Morgan, Leonard M. Lodish | Subjects: Entrepreneurship, Marketing / Sales