Leslie Ziegler
To a large extent, brand is built on consistently setting and meeting a defined set of expectations. Make sure everyone on your team is setting and meeting the same ones. And make it easy for them to be successful, by providing the right assets and guidelines a simple cut and paste away.
Content: Quotation | Author: Leslie Ziegler | Source: First Round Review | Subjects: Brand, Marketing / Sales
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of her: make the intimidating world of institutional health care approachable for startup founders. No matter what the firm did next, its brand was going to have to do this heavy lifting, and as a veteran art director with the likes of McCann Erickson and DDB, this … [ Read more ]
Content: Article | Author: Leslie Ziegler | Source: First Round Review | Subjects: Brand, Entrepreneurship, Marketing / Sales