How ‘Atmospherics’ Can Differentiate Retail Outlets
How a consumer is influenced by atmospheric factors – music, colours, smells – is the subject of much conjecture. What follows is a guide on how to monitor these effects and how some factors can influence spending patterns.
Content: Article | Author: Louis Turley | Source: European Business Forum (EBF) | Subjects: Industry Specific, Miscellaneous | Industry: Retail