Credibility, Vision and Communication: Keys to a Good Reputation
The CEO’s reputation undoubtedly has an influence on the prestige of the business, but what determines the good name of the CEO? A survey of top Spanish CEOs reveals that personal credibility and offering a strategic vision are considered paramount. Surprisingly, ethical behavior was nudged off the Top 10, while good corporate governance and social and environmental responsibility came in even lower.
Content: Article | Authors: José Ramón Pin, Lourdes Susaeta, María Jesús Belizón | Source: IESE Insight | Subjects: Corporate Governance, Leadership, Management