Luc de Brabandere, Alan Iny
Thinking “outside the box” is neither as desirable nor as liberating as it sounds, because the space outside the box is infinite. Faced with limitless possibilities, the human mind feels adrift and tends to fall back into the familiarity of “the box.” People cannot help using mental models, frameworks, and theories—or, as we called them, boxes—to organize their thinking. Thus, a far more powerful approach … [ Read more ]
Content: Quotation | Authors: Alan Iny, Luc de Brabandere | Source: Boston Consulting Group (BCG) | Subjects: Strategy, Thought
Luc de Brabandere, Alan Iny
Models and concepts and frameworks are—to use another phrase—mental boxes within which we comprehend the real world. And ever since the 1960s, we have been taught to be creative by “thinking outside the box.”
The trouble is this: once you have mentally stepped outside the … [ Read more ]
Content: Quotation | Authors: Alan Iny, Luc de Brabandere | Source: Boston Consulting Group (BCG) | Subjects: Creativity, Innovation, Thought
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
Inspiring creativity is one of the most pressing needs for corporations, particularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This unique book will help managers think about how they think. … [ Read more ]
Content: Book | Author: Luc de Brabandere | Subject: Innovation