Beyond the Hype: Making B2B E-Commerce Profitable
After researching firms that have transferred their B2B transactions from a physical marketplace to an Internet-based one, Garicano and Kaplan devised a framework for analyzing existing and potential B2B e-commerce strategies. This method works for B2B startups as well as established companies taking their B2B transactions online, and it helps businesspeople judge whether a strategy has measurable benefits for both the company and its customers-important … [ Read more ]
Content: Article | Authors: Luis Garicano, Steven N. Kaplan | Source: “Capital Ideas” | Subject: IT / Technology / E-Business