Addressing Organizational Prerequisites in Marketing Planning Programmes
This article looks at the typical lack of formalized marketing planning programs and offers some thoughts on developing one, including possible problems.
Editor’s Note: This is a longer article that contains some good information but also a lot of useless rambling. I recommend a basic skim first. I personally found the second half of the article much more valuable than the first.
Content: Article | Author: Lyndon Simkin | Source: ManagementFirst | Subject: Marketing / Sales