Scenario Planning: An Innovative Approach to Strategy Development
Integrating a futures approach into traditional strategic planning models in order to develop a foresight capacity requires not only an understanding of what a futures approach is – as
opposed to only using a methodology like scenario planning – but also a fundamental reconceptualization of the strategic planning model itself. This paper first explores that re-conceptualization in order to develop an alternative planning model before discussing … [ Read more ]
Content: Related Content | Author: M. Conway | Source: “Swinburne University of Technology” | Subject: Strategy