Martin Reeves, Roeland van Straten, Tim Nolan, Madeleine Michael
In any strategy process, there is a tension between structure, necessary to ensure rigor and alignment, and exploration, critical for innovation.
Content: Quotation | Authors: Madeleine Michael, Martin Reeves, Roeland van Straten, Tim Nolan | Source: Harvard Business Review | Subject: Strategy
Martin Reeves, Roeland van Straten, Tim Nolan, Madeleine Michael
A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. Most strategy documents and presentations fail miserably when it comes to this last point. […] Strategy stories can provide a powerful bridge between arguments and actions, intentions and results, and strategists and implementers. […] A … [ Read more ]
Content: Quotation | Authors: Madeleine Michael, Martin Reeves, Roeland van Straten, Tim Nolan | Source: Harvard Business Review | Subjects: Organizational Behavior, Storytelling, Strategy
Your Strategy Needs a Story
Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. … [ Read more ]
Content: Article | Authors: Madeleine Michael, Martin Reeves, Roeland van Straten, Tim Nolan | Source: Boston Consulting Group (BCG) | Subjects: Organizational Behavior, Storytelling, Strategy